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RESEARCH & STRATEGY
CREATIVE DIRECTION
GRAPHIC DESIGN
COPYWRITING & EDITING
DECK DESIGN & PRESENTATION
When I stepped out of in-house and into agency life seven years ago, nothing prepared me for the intensity of the pitch world. Since then, I’ve worked across more than 20 RFPs — fast, demanding, and deeply collaborative — helping teams win new business and shape high-level brand direction from day one. Pitching sharpened my instincts and expanded my range, teaching me how to sell an idea, move quickly without losing intention, and build brand platforms that resonate under pressure. Those experiences didn’t just shape my craft; they shaped the creative leader I am today.
This was one of my favorites. AMP, Amazon Music’s live radio app, let users DJ their own stations—a brief that invited us to dive headfirst into music and culture. The real challenge was turning features into reasons to care. That’s when the strategist in me locked in. I built the creative platform “All Together Now” with three content pillars, each anchored with a clear RTB. The visual identity was just as energizing—bold, expressive, and shaped by the creativity music sparks.
And the best part? We won the pitch.
Check it out.
AMP
EQUINOX
My background in both fitness and luxury came into play for this pitch. I’m proud of how the visuals evolved—as a team, we pushed the work both aesthetically and conceptually. I introduced the line “Less Bodies, More Human” after noticing a lack of genuine imperfection and personality in the feed. Our recommendation was to reveal the deeper layers of the brand, much like an X-ray or infrared scan, which became the inspiration for the visual identity. We ideated several content series and partnerships, including interviews, BTS with trainers using Meta glasses, and home décor crossovers designed to bring the feeling of Equinox into your everyday. The goal was to create a world you could almost feel—intimate, intentional, and human.
GRAN CENTENARIO
After winning the business, we began world-building from the product outward. The bottle itself informed the visual identity for 2025—its shapes, textures, and tones became the foundation for a new design system. Thematically, we drew from Art Deco architecture and Wes Anderson-style cinema to build a distinctive world around a bold, controversial tagline. I described it as putting a strong shot of tequila in a crystal glass. Our goal was to challenge the misperceptions and misrepresentations of Mexican culture in the U.S. by grounding the work in cultural truisms from the heart of Mexico—its craftsmanship, vibrancy, and intersection with American influences like cinema and design. The result was a refined yet spirited campaign that brought elegance, character, and cultural clarity to a heritage brand.
@THE_VENUEGUY
I combined my background in social media, strategic instincts, and love of brand-building to develop a comprehensive playbook for a freelance client looking to transform his online presence into a distinct, business-driving persona. The challenge was aligning three identities at once — the company, the CEO, and his social persona, “The Venue Guy.” I conducted a deep market dive to identify the most authentic and effective entry point, then translated those insights into a clear, actionable marketing strategy. The result was a 50-page roadmap designed to guide execution and drive toward defined KPIs.
This one was a ride. Since I’ve never used a dating app, it was uncharted territory; but as a storyteller (and recreational anthropologist), I tapped into the mindset of the platform and its users. Our team went big, presenting three distinct creative directions: one bold, one familiar, and one unapologetically spicy. We didn’t win the pitch, but I was proud of the work—the messaging, the visuals, and the world we built around each territory, all of which (in my opinion) hit the mark.
