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CREATIVE DIRECTION
GRAPHIC DESIGN
COPYWRITING
DECK DESIGN & PRESENTATION
PRODUCTION, PROP AND SET BUILDING
TEAM LEADERSHIP
Experiential marketing is one of my greatest passions. It's the perfect space to flex a truly cross-disciplinary skillset. It demands vision, coordination, and execution; teamwork and hands-on craft. One eye stays on the brand and its KPIs, the other on the consumer and the moment they step into that world. Bridging the gap between concept, IRL, and digital has become my current pursuit, and it’s the kind of work that leaves me energized and eager for more.
Ninja is an expert at multi-functional kitchen appliances, and their breakout coffee maker, the Ninja Luxe Café set that bar even higher. Ninja was looking for an IRL experience that would capture the versatility and excitement of having an entire coffee shop on your countertop. And our team more than delivered. I worked in lockstep with the Brand Experience team, copywriters, illustrators, and graphic designers to create an immersive experience featuring live demos, custom coffee samples, character actors, and tons of photo-worthy moments.
NINJA LUXE CAFÉ
House of Vibes
YOUTUBE
Rubik's 50th Anniversary, Times Square
Last summer, YouTube celebrated Erno Rubik, creator of the Rubik’s Cube, a cultural icon that’s had a long, colorful life on the platform. The creative territory was rich, but the highlight was securing a Times Square billboard featuring larger-than-life Rubik’s Cubes on each corner. It didn’t just make a statement: it invited one, prompting passersby to record YouTube Shorts live with the billboard in the background. Zach King himself alongside Rubiks master and fellow content creator, Olivia Kleiner gave a live demo to promote the billboard.
TIKTOK IN THE MIX
VIP Experience
For TikTok’s first-ever music concert in Mesa, Arizona, we designed a custom backstage experience for key talent. Together, our team concepted an interactive game moment that surprised, delighted, challenged, and rewarded—ensuring every guest walked away with something personal and unforgettable. A truly one-of-one experience, made for the moment.
