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CREATIVE & STRATEGIC DIRECTION
COPY WRITING/EDITING
CREATIVE TEAM LEADERSHIP & MENTORSHIP
SHOOTING, EDITING AND GRAPHIC DESIGN
Everyone needs social content, including Tiktok! Together with a team of 8 creatives we ideated, shot and edited content for Tiktok's global social channels, including TikTok, Twitter, Instagram and Facebook.
Insights and Fandom
One of our challenges was combining TikTok's relatable TOV and signature look & feel with insights and moments in culture that people care about the most. So we made content for the fans using bold graphics and catchy taglines to generate excitement, participation and conversation.
TikTok
Original Stories
Some truly incredible stories have come out of the platform, so with some clever sleuthing and editing, we found and told the most meaningful stories to showcase TikTok's wide-reaching impact.
Tentpole Moments
From Thanksgiving to the Fourth of July, from the playoffs to May 4th, we made sure that Tiktok was there with funny, insightful and engaging content.
Heritage + Culture
So many identities and cultures are represented on TikTok, our priority was to make everyone seen and appreciated during the month of their celebration and beyond. Whether or not I personally identified with the featured group, it was essential to create content for these audiences that best reflected their diversity and beauty in the most authentic and joyful way.
PRIDE
A cry of both joy and resilience from a vibrant and diverse community. With fun relatable content we made sure to extend our own Pride for LGBTQIA+.
