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ART DIRECTION
COPYWRITING
PITCHING & PRESENTING
POINT OF PURCHASE, PRINT
& DIGITAL MARKETING
Pandora is synonymous with elevated yet accessible jewelry and gifting. Drawing on six years of experience in the category, I pitched and executed campaigns for Pandora’s Reflexions, End of Summer Freestyle, and other U.S. promotions, as well as the Back-to-School campaign for the Canadian market during my time at the NYC-based agency Triptent.
END OF SUMMER FREESTYLE
Pandora was seeking a concept for a summer promotion across its national store network. Working with my team, I developed two design directions and mocked up each storefront with decals and signage to bring the concepts to life.
Once a style was chosen, we expanded the concept into email marketing, direct mail, digital ads, and organic social media concepts.
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PANDORA REFLEXIONS
When the creative team was tasked with the launch of Pandora’s new charm bracelet, I applied my copywriting, strategy, and design skills to develop a forward-thinking idea tailored to the values and expectations of the modern millennial consumer.
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BACK-TO-SCHOOL (CANADA)
The ask here was to develop customized visuals for Canada's Back-to-School promotion for Pandora's new alphabet charms. We came up with the headline "Spell Out What You Care About" and featured the charms styled in popular acronyms
