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WINNING PITCH
CREATIVE DIRECTION
PRE-PRODUCTION
POST-PRODUTION
COPYWRITING
STYLING
We built the workflow from the ground up and hustled hard to win the pitch. Marvel’s merch sales team was ready for a social evolution—and we delivered. They came to us for content that was relevant, fan-forward, and feed-worthy, and we answered with a strategy that blended cultural fluency with creative firepower.
The client came to us with the desire to make their consumers feel "Extraordinary Every Day." One of their primarry concerns was how to find the red thread between the collateral from all of their vendors and partners. Not only were all of the products distinct – water bottles,\ frozen food, body wash, earrings, fitness cards, coffee, backpacks – they were all made by different brands for different fandoms. In a chaotic world of content, it was our task to establish a universe.
THE PITCH
DEADPOOL & WOLVERINE CAMPAIGN
The summer of 2024 was practically defined by the premier of Deadpool and Wolverine. We styled standout merch to prove fandom can elevate your everyday fit, not compromise it. Bold poses and dynamic angles gave the shoot its edge, delivering a visual punch that felt both cinematic and wearable.
INSTAGRAM REELS
We got playful with reels, leaning into the humor of the film itself to further establish Marvel as a holistic lifestyle: from fashion to food to fitness. And friendship.
AGATHA CAMPAIGN
With Halloween came the premiere of Agatha. All Along and so we switched gears for the witching hour. The new suite of merch included makeup, jewelry and clothing, so we found an incredible spooky house in the hills that belonged to a metal band photographer, selected our coven and with the help of a hair & makeup artist and stylist, captured both photo and video in preparation for the premiere.
The result was a series of captivating looks with an effortlessly magnetic vibe that our models carried with confidence. Styling and makeup set the mood—bold enough to stand out, but still wearable and grounded, keeping the spotlight on the merch. Collaborating closely with our photographer, I defined the visual tone, using natural light and the home’s architectural details to weave in texture, mood, and a hint of magic.
EVERGREEN FANDOM
The universe we built didn’t stop at those two premieres—it kept expanding, tapping into icons like Spider-Man, the Avengers, Loki, and beyond. Each drop brought its own challenge, but we stayed ahead of the curve, scouting fresh locations, casting dynamic talent, and concepting visuals that leaned into the fandom while channeling Gen Z’s unapologetic sense of style and humor.
