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CREATIVE DIRECTION
GRAPHIC DESIGN
SOCIAL MEDIA ADVERTISING
One of my favorite brands, Ketel One Botanical is the beautiful, floral counterpart to Ketel One. I concepted, directed photoshoots and created social content for this client for more than two years.
"WILD BOTANICALS"
This concept was all about overflowing abundance. A feast of color, fragrance and flavor that would spill out into the feed. To save time and production, rather than shooting each varietal seperately, I planned out a tablescape featuring all three that would merge the floral and flavor cues, but could also be cropped into three separate vignettes. I designed variations for fall/winter, evergreen and bridal.
"GARNISH GOALS"
The inverse of "Wild Botanicals," this concept stripped the background and placed the focus on the bottle, serve and aspirational garnish. I made sure the brand colors came through with textured surfaces and background, which I flipped for a seamless scrolling motion for our social content
PHOTOSHOOTS
I directed several seasonal shoots for Ketel One Botanical, including their latest canned offering, "Ketel One Vodka Spritz"– which I lovingly referred to as "Botanicans:
SOCIAL ADS
INSTAGRAM REELS
