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ART DIRECTION
GRAPHIC DESIGN
DIGITAL ADVERTISING
One of my favorite brands, Ketel One Botanical is the beautiful, floral counterpart to Ketel One. I conceptualized, directed photoshoots, and developed digital marketing strategies and content for this client for over two years.
"WILD BOTANICALS"
This concept centered on overflowing abundance — a feast of color, fragrance, and flavor designed to spill into the feed. To streamline production, I planned a single tablescape featuring all three varietals, merging floral and flavor cues while allowing the scene to be cropped into three distinct vignettes. I then designed variations for fall/winter, evergreen, and bridal.
"GARNISH GOALS"
The inverse of "Wild Botanicals," this concept stripped the background and placed the focus on the bottle, serve, and aspirational garnish. I made sure the brand colors came through with textured surfaces and background, which I flipped for a seamless scrolling motion for our social content
MORE CAMPAIGNS
I pre-produced, directed, and edited several seasonal shoots for Ketel One Botanical, including their canned offering, Ketel One Vodka Spritz — which I affectionately dubbed “Botanicans.” The work resulted in a cohesive, vibrant world of florals and curated vignettes, each distinct yet unified, earning 100s of thousands of impressions and evoking a fragrant sense of wonder and delight across the feed and beyond.
PAID DIGITAL ADS
ORGANIC CONTENT
