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For over two years, I developed social media content and strategy for Ketel One Vodka, encompassing the Emmys, seasonal, and holiday campaigns, as well as their "Drink Marvelously" initiative.
CREATIVE DIRECTION
GRAPHIC DESIGN
SOCIAL MEDIA ADVERTISING
"DRINK MARVELOUSLY" CAMPAIGN
Surprise and delight were the key words in this brief. We were tasked with the challenge of taking a limited library of illustrations and creating eye-catching recipe content, engaging posts, and entirely new concepts based on trends and tentpole moments.
The world for the campaign was entirely hand-drawn, save for the delicious cocktail photography showcased by our characters. It was up to our team to take a limited number of brand assets and remix them into dozens of content pieces, each one livelier and unexpected than the last. I retouched, collaged, hand-drew, and animated each one with care.
We shot even more recipe content in situ, but "made it marvelous" with illustrated characters and animations. I art-directed edited, and animated these as well.
Engagement was key to social for this campaign, so we created Reels and IG stories with native sliders and polls, which had high completion rates and drew our followers deeper into the "Marvelous" world.
TENTPOLE PHOTOSHOOTS
Throughout the years, I directed several seasonal shoots for Ketel One's PR, on-prem and social media accounts, as well as an Emmys Shoot featuring mixologist Charles Jolie. This required full pre-pros, client collaboration, and on-site creative direction and dozens of hours in post-production.
