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ORIGINAL SERIES
EXECUTIVE PRODUCER
CREATIVE LEAD
WRITER, DESIGNER, EDITOR
On a quest to create more mission-based work, this summer, I recruited a team of creatives to address a prevalent issue in the US. 60% of adults have at least one chronic condition, which is the leading cause of kidney and organ failure. As the need for donations rises, consideration is at an-all time low. So we decided to do something about it. With the help of AI, we created an animated dark comedy that would put the organs front and center to spread the word.
Organ donation lives in the shadows—too frightening, too uncomfortable, too easy to avoid until someone you love is running out of time. The truth is, the hardest part isn’t the procedure; it’s the ask. Donor Request Live takes a subject defined by fear and reframes it through surprise, humor, and character. By shifting the tone from clinical to culturally engaging, the project opens a conversation most people would never start, inviting them into a world where empathy leads, and curiosity does the rest.
THE BIG IDEA
CHARACTER & SET DEVELOPMENT
As an art director, character and set design were essential to bringing this idea to life. What should our characters look like? How do we make them relatable, yet edgy, identifiable, yet unmistakably unique? Our core duo became “Kid” and “Liv,” the two most commonly live-donated organs, joined by our featured guest “Testy,” a small intestine and stand-up comedian best known for talking sh*t. Here are some examples of the design iterations we went through to fine-tune the aesthetic.
SCRIPT & VOICEOVERS
As a writer and lover of all things comedy, I knew the script had to land. Too educational and we’d lose people in the first minute; too dark and we’d alienate the very audience we hoped to reach. The information needed to stay sharp, and the punchlines had to hit with intention. I collaborated closely with a seasoned comedy writer, consulted a real kidney transplant recipient, and used AI to help shape a modular structure we could both honor and reinvent from episode to episode. And because our writer, editor, and motion designer were all new to voice acting, I also coached them to bring out their strongest vocal performances.
PRODUCTION & PROJECT MANAGEMENT
While 50% of this project was design and direction, the other 50% production and project management. The learnings were tremendous. Leading an independent project is not for the faint of heart, and I rose to the challenge — navigating every obstacle, concern, and unexpected expense with clarity, confidence, and trust in my team. I managed budgets, hiring, partner communication, shifting timelines, and assets across multiple platforms. Our shared vision kept our small team moving forward in the uniquely rewarding way mission-driven work always does.
THE RESULT?
In just a few months—and with a team of four who'd never before created an animated series—we built a 7-minute episodic piece with a visual identity more polished than we ever expected. Its tone defined by kind irreverance. Its characters with enough depth, wit, and attitude to spark genuine fandom. And an equally informative and entertaining format that pokes fun at the podcast landscape with broad appeal. It's tuned into the zeitgeist while confidently creating its own iconic moments. A piece we’re deeply proud of.
PROMO TRAILER
In true multi-hyphenate fashion, I drew on my writing, editing, and performance skills to create this custom trailer and theme song boosted with AI, yet irrefutably human. It's fun, lively and memorable with a dash of nostalgia.
SEGMENTS FROM THE SHOW
Here are some of the segments we landed on to repeat, modify, and reinvent from episode to episode.
Kid's Story
On the Line
Guest Who?
Very, Very
Important News
IMPACT
With 35,000 impressions and climbing, Donor Request Live is already proving what we set out to test: when you make a life-or-death topic feel human, people lean in. Our YouTube Shorts are gaining steady traction, drawing in viewers who don’t typically engage with organ-donation content. The comments say the rest—medical professionals calling it “a fresh, fun take on an important topic,” audiences describing it as “a cutting take” that left their “heart, and other organs, touched,” and viewers urging others to “opt in to be a donor.”
Early, yes. But the response signals something powerful: humor and humanity can move the conversation in ways traditional messaging never could.
