.png){kind=logo}
CREATIVE DIRECTION
GRAPHIC DESIGN
SOCIAL MEDIA ADVERTISING
I saw Crown Royal through many rebrands and several campaigns including a seasonal photoshoot, the Purple Bag Project, Generosity Hour, their RTD Can launch, two Superbowls and their 2021 NFL partnership. For more than two years, I developed pre-pro's, directed shoots, rebranded their social channels, shot Reels, developed recipe content for Facebook, Instagram and Pinterest and original executions for major tentpole moments such as Halloween and Father's Day.
For VaynerMedia's first Baileys shoot, our team was tasked with ideating and executing a brand new world for thei
TK
THE RESULT
We worked with a paper artist and stop motion photographer to create a light-hearted whimsical world and thumb-stopping content that disrupted the feed in the very best way. My mood boards, thorough, animated mockups, remote art direction, countless rounds with a retoucher, and many hours in after effects successfully brought this idea to life.
INSTAGRAM REELS
Baileys via VaynerMedia was one of the first Diageo brands to hop on the now ubiquitous Instagram Reels trend. With out-of-the-box thinking, small budgets and tight turnaround times, our team was able to crank out dozens of these bite-sized delights in a matter of weeks.
TREAT BAR
2020 was a difficult year for everyone, and many brands struggled to adjust. However, this was a time for social media to come to the forefront, bringing PR events and experiential to the digital space. My idea was to recreate the Baileys IRL Treat Bar on Social through custom-designed Zoom and mobile backgrounds, games, and baking challenges that would bring the Treat Bar experience to our followers stuck at home.
PHOTOSHOOTS
Throughout the years, I directed several seasonal shoots for Ketel One's PR, on prem and social media accounts, as well as an Emmys Shoot featuring mixologist Charles Jolie.
